Regina Todorenko, Anastasia Ivleyeva
Regina and Anastasia are the biggest names in Russian entertainment television and, more importantly, prominent Instagram influencers. These two authoritative travel bloggers have ten million followers split amongst them. How do you choose your advertisers? Regina: The system is simple and transparent: I only advertise things that I personally like. Plus I work with major brands – L’Oreal, Befree, adidas, and potentially Calzedonia as well in the near future. I have a huge responsibility – I’m not in the position to promote just any product. The dumbest/worst offer was for an advertisement for a rehab centre. Not even for money, either – they offered me the chance to party on a yacht in Odessa, then take a picture with an IV in my arm, as though I had gone to them after the party. I mean, would anyone even believe that? It was really quite funny.
World Cup 2018
Isolda is a ticket scalper and Moscow legend. A hustler – or more accurately, a pusher (sorry) with a capital P. A woman known in one way or another to all of Moscow’s football fans for not one, but two decades. She’s ready to help theatre lovers, too. And music fans. Until recently, she was up for experimenting with her image: for example, before a rock concert at Crocus,