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Stories from restaurant art-directors
My idol, Cesária Évora, came to Moscow. We had just opened “Shu Longe,” and had a brilliant plan to sustain the gigantic club using sponsors’ money and all of Moscow’s interest. The idea was simple: a “star guests’ party,” so that all the stars would come to us after their concerts. Sounds primitive, but it’s hard to execute. 
Agencies, bookers, impresarios, the capricious stars themselves – everyone demanded money and worked against us. The agents were greedy, the stars were dying of exhaustion and refused to come, and their entourages sang and eat enough for everyone. But in ninety percent of situations, we still got the greats to come out and – having fulfilled every point on their riders – got good karma, photos with guests, and autographs out of them. Then, of course, good alcohol, quality company, and the ever-effective “please” did their work.
Comments. Monologues
Nikita Moiseenko, “Sorry, I’m Not”
I can’t stand forceful PR. Instagram (соцсеть признана в РФ экстремистской и запрещена) ads don’t work anymore. What’s more: I ask our clients not to tag our items on Instagram (соцсеть признана в РФ экстремистской и запрещена). We’re expanding purely through word-of-mouth and our own account. In Russia, there’s no designer community, which is sad. While Donatella Versace is friends with Riccardo Tisci, we hardly ever cross paths with our colleagues. Big thanks, of course, to the two different Fashion Weeks. Because of them, incidentally, I couldn’t get into Vogue Runway for the longest time – because they have a contract with Mercedes. There’s one more nuance: my clients and, say, Terekhov’s