By Igor Garanin
It’s for you, dear readers, that the new year begins on January 1st. But for us toilers of these rustling glossy pages, the new year starts two months later. March is a new chapter and a starting point. The March issue is thicker than its predecessors. It inspires hope that we won’t have to suffer from lack of sunshine much longer, that warmer days are just around the corner. It marks the beginning of the spring-summer season, which means we can share the fashion shoots and recipes for good taste that we prepared earlier, and which the GQ team caught glimpses of at shows in the fashion capitals as long ago as June 2017. And let some claim that you can study the latest runway walks on the internet as soon as they’ve taken place, who is interested in seeing all that several months later?
But let’s not kid ourselves: none of you have seen those several hundred shows and presentations of new mens’ collections from London, Florence, Milan, Paris and New York. But the experts of this magazine and your humble servant have. It’s important for us to investigate everything, not to miss a single detail. Getting into the intricacies of the fashion house’s chosen venue, podium design, music, and hair color of a new wave of models is to capture that quintessential thing that will very soon be defining all of visual culture. Because this isn’t just about clothes. It’s about something bigger. It’s just that designers (this is simply rooted in the job) are a bit better than everybody else at sensing approaching changes and reflecting them in style. It’s been awhile that fashion hasn’t dictated what to wear and how. The idea of trends has disappeared. It seems to less experienced colleagues that nothing is happening, that fashion brands from season to season are showing more or less the same thing. That’s